Fernandina Beach Main Street announces the selection of its new Executive Director!

Fernandina Beach, FL March 3, 2025 - The Fernandina Beach Main Street Board of Directors announced they have selected Lori "LuLu" Huppmann as their new Executive Director. LuLu brings with her leadership, community engagement, and program management experience that will enhance FBMS's mission of supporting economic vitality while preserving the city's historic heritage and culture.

LuLu grew up in Clearwater, Florida and earned her Masters Degree from the University of Central Florida.  She moved to Fernandina Beach in 2017 where she quickly became a part of the local community by volunteering and participating in numerous local fundraising events. 

In 2020, she joined the small business community by opening The Amelia Island Soap & Trading Company on 2nd Street, where she first became involved with the Main Street organization. As a small business owner, she grew to appreciate FBMS’s promotional events and other efforts to support the economic vitality of the downtown business district.

In 2023, LuLu volunteered for the Island Hop Craft Beer Festival, that supports FBMS's Façade Grant Program. By 2024, she became a part-time employee with FBMS as their Events Coordinator and is currently leading the planning efforts for the 2025 Preservation on Main Street Conference that will take place in Fernandina Beach this coming July.

LuLu states, "It's an honor to be selected as the new Executive Director for Fernandina Beach Main Street. I love this community and I am dedicated to the FBMS mission. I look forward to working with our Board of Directors, our amazing and dedicated volunteers, and our community partners to continue Fernandina Beach Main Street's success in promoting economic vitality and historic preservation."